Have you made many sales selling beats online yet? If so, then great, but this information could still help you! If you are struggling, then it is essential you read and understand this thread.

Marketing yourself as a producer or artist is a lot like marketing a company, in fact it's pretty must the same thing, except as a producer or artist you have an advantage, you are selling yourself. Now who knows you better than yourself? This means you can really build great relationships with customers and continue these relationships because you create a certain bond with them that you just can't get with companies.

Creating relationships with your customers is really important, because statistics show it's about 40% easier and cheaper to sell to a current customer than it is so go and find new customers. Now I cannot stress how important this point is.

So, how do you build relationships with your customers? Well it's important that when contacting new customers, it's not necessary to start selling them something straight away. Offer them something for free, or start a general chat, make them see you as a person rather than an advertising machine.

A great way to do this is on social networks like MySpace, SoundClick, Facebook etc. When approaching people on these sites, don't do what I see a lot of other producers doing by spamming people's inboxes with BUY MY BEATS, BUY MY BEATS, because it's just not that effective. Start by complimenting their music, find out more about them, create a relationship with them. Once you have created this relationship with them, they will trust you more, and when you decide to offer them your products or services, they are much more likely to to buy from you because they feel they know you. This can be very time consuming I know, but when done correctly you will really start to see the difference it makes.

Once you put this into action, you will start to see the effect building relationships makes to your sales.

Great info!

That was very helpful, great tips admin. You're right, spamming isn't really that effective. I think its much more not effective these days at all because whenever people see spams or even just advertisements in their e-mail, they think its a virus or a malware. You're correct when you said to start a relationship. I really like it when you said make them see you as a person rather than an advertising machine.

This reminds me of a friend of mine who produced a Reggae album, and for a year before it came out, he was spending time at MySpace, getting friends together with tastes for his tracks. He was trying to establish relationships.

I'm looking forward to seeing how his project does after all his promotions.

Glad you're finding the information useful. That's what the music industry is about, creating relationships. That's why you hear the phrase "It's not what you know, it's who you know" alot, because it's most senses it's pretty much true. The industry is a tough one, knowing the right people can turn you from a nobody into a star, talent is negotiable.

Yeah, that is so true. Indeed, talent is negotiable. I know someone who is now successful in this business. And her secret, she just made relationship to a lot of people. Until there was a time that there was this big shot that discovered her works and that was the start of it. No matter how good your work is, its useless if no one knows about it.

ive been using friend blaster to find unsined rappers ill see what happens

I thought about doing that. How is it working out for you?